Close-up of the Degree Inclusive adaptive deodorant hanging on a bathroom hook, showcasing its unique ergonomic shape designed for one-handed usage.
INCLUSIVE DESIGN

How might we create an inclusive experience in personal care?

Degree Inclusive
New York, USA

We teamed up with consumer goods company Unilever and creative agency VML (formerly Wunderman Thompson) to rethink deodorant bottles to be inclusive of needs of people with visual and upper extremity impairments. The outcome became Degree Inclusive, a roll-on deodorant bottle co-designed with a diverse, international group of people living with disabilities.

Read the case study here.

"Inclusive by Design" campaign visual featuring the adaptive deodorant with an easy-grip base and hook lid, highlighting accessibility in personal care.
Photo Credit: VML (Formerly Wunderman Thompson)
A man with limb difference in a locker room, standing next to the adaptive deodorant hanging on a rack with the slogan "There are no limits when something moves you."
Photo Credit: VML (Formerly Wunderman Thompson)
A woman applying Degree Inclusive deodorant using its large ergonomic grip surface, demonstrating ease of use for people with limited grip or vision.
Photo Credit: VML (Formerly Wunderman Thompson)
A woman applying Degree Inclusive deodorant using its large ergonomic grip surface, demonstrating ease of use for people with limited grip or vision.
Photo Credit: VML (Formerly Wunderman Thompson)