Close-up of the Degree Inclusive adaptive deodorant hanging on a bathroom hook, showcasing its unique ergonomic shape designed for one-handed usage.
INCLUSIVE DESIGN

How might we create an inclusive experience in personal care?

Degree Inclusive
New York, USA

We teamed up with consumer goods company Unilever and creative agency VML (formerly Wunderman Thompson) to rethink deodorant bottles to be inclusive of needs of people with visual and upper extremity impairments. The outcome became Degree Inclusive, a roll-on deodorant bottle co-designed with a diverse, international group of people living with disabilities.

‍Read the case study here.

"Inclusive by Design" campaign visual featuring the adaptive deodorant with an easy-grip base and hook lid, highlighting accessibility in personal care.
Photo Credit: VML (Formerly Wunderman Thompson)
A man with limb difference in a locker room, standing next to the adaptive deodorant hanging on a rack with the slogan "There are no limits when something moves you."
Photo Credit: VML (Formerly Wunderman Thompson)
A woman applying Degree Inclusive deodorant using its large ergonomic grip surface, demonstrating ease of use for people with limited grip or vision.
Photo Credit: VML (Formerly Wunderman Thompson)
A woman applying Degree Inclusive deodorant using its large ergonomic grip surface, demonstrating ease of use for people with limited grip or vision.
Photo Credit: VML (Formerly Wunderman Thompson)

Project Credits

Awards:
Innovation Grand Prix — Cannes Lions
Winner in the Packaging Category — Finalist in General Excellence
Honorable Mention in Best Design North America — Fast Company’s 2021
Innovation by Design Awards — Winner 8x Silver & 1x Bronze
London International Awards — Winner of 2022 SXSW Innovation Awards at Social and Cultural Impact Category
Date:
2021
Location:
New York, USA
Status:
Completed
Scope:
Product Design
Typology:
Inclusive Design
Client:
Unilever, Wunderman Thompson Argentina
Design:
SOUR
Design Team:
Inanc Eray, Pinar Guvenc, Yasmine Abuzeid, Marianne de Zeeuw, Nicholas Doghlass, Irem Gocmenoglu
Collaborators:
Christina Mallon, Michael Tranquili, Lidia Beatriz Peyronnet, Andrea López de Mora, Mercedes Monjaime, Cecilia Rizzo, Keah Brown, Keisha Greaves, Natalie Trevonne, Melissa Loe

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